Hi.

Resh Sidhu is VR Creative Director within Framestore’s VR Studio, based in New York. Bringing you the best and most interesting news in VR, AR and A.I.

Magic Leap Promises A Headset You Can Wear All Day

Magic Leap Promises A Headset You Can Wear All Day

Before launching Magic Leap’s first product, CEO Rony Abovitz wants developers and employees using the company’s headset all day for the same computing tasks you might use your phone or laptop to accomplish.

The comment from Abovitz came during a dense 23-minute talk posted by Fortune during which he said its product would be seen publicly “hopefully soonish”. The company now numbers more than 600 employees with nearly $800 million added to its accounts in February. Abovitz said they already have enormous production lines up and running at the factory Magic Leap moved into in Fort Lauderdale, Florida.

In case you are unfamiliar, Magic Leap is an incredibly well-funded startup backed by the likes of Google and Alibaba. The company is promising a new way of displaying digital objects that gives “you a neuroligically true visual perception.” In other words, Abovitz is saying your brain wouldn’t be able to tell the difference between what’s real and what isn’t when you have Magic Leap’s technology in front of your eyes.

Before launch my goal is that…if you’re a Magic Leap staff member, and all of our developer friends, we’re pretty much wanting to get people into it all day long. Our goal is all day, every day regular kind of computing where instead of a small screen you have the whole space of the world around you…..it’ll be like a Harry Potter world.
— Rony Abovitz

Read the full article on UploadVR

How VR was Born - An Interview with Fred Brooks

How VR was Born - An Interview with Fred Brooks

What marketers need to know about virtual reality Mike McGee and Karen Boswell

What marketers need to know about virtual reality Mike McGee and Karen Boswell